Digital Behavioral Data
Winter semester 2025/26
NoteInformation about the course site
This page provides an outline of the topics, contents, and assignments for the semester. Please note that the contents of the course sessions ( background information, slides, exercises and tutorials) will be updated continuously throughout the semester, with all changes being documented here.
ImportantFocus of the current course
The seminar in the winter term 2025/26 focuses on the empirical study of outdoor advertising in public spaces – from systematic documentation to content-related and data-based analysis. Participants will develop and test their own research designs to capture advertising formats, motives, and potential effects. For more information, please refer to the syllabus.
Copyright
This content is licensed under a GPL-3.0 License.